The goal of this UX project is to improve the user experience and boost conversions for a hat brand’s e-commerce website. Using Google Analytics, we identify user behaviors, pain points, and opportunities for optimization, then develop a Conversion Rate Optimization (CRO) plan to address these findings.
Pharaoh's Beauty Supply, an emerging beauty retailer, aims to position itself as the go-to destination for luxurious hair products. This UX case study focuses on redesigning the website to attract a high-end clientele and establish a strong brand presence for a newly launched luxury hair brand.
Onyx Design is a newly merged architectural firm combining the expertise of two successful businesses. The goal of this project is to create a unified digital presence that retains the trust of existing clients while attracting new ones. This involves blending the identities of both legacy firms into a cohesive brand and delivering a seamless user experience to showcase their combined portfolio and services.
The goal of this UX project is to improve the user experience and boost conversions for a hat brand’s e-commerce website. Using Google Analytics, we identify user behaviors, pain points, and opportunities for optimization, then develop a Conversion Rate Optimization (CRO) plan to address these findings.